Your inspired diamond-selling experience.

The Mor family holds a passion for diamonds spanning generations. Through our novel, personalized experience, we’re driven to show you the gratification you can find in selling your diamond — at every step.

Get Started

4 simple steps


Submit your request

Complete the form below with information about your diamond.

Get Started


Receive an estimate

We’ll respond within two days with a good-faith estimate.


Ship with confidence.

We’ll provide an overnight, fully insured shipping label for you to ship your diamond—with no commitment to sell.


Get paid promptly.

Accept our final offer? We’ll overnight you a check. Rather not? We’ll safely return your diamond right away.

Alon has great insights in the field of diamonds–a wealth of knowledge accumulated over his 30 years in the industry. His personaility is as sparkling as the gems he trades, making for exceptional buying and selling experiences.



Alon is a trustworthy, reliable, and professional diamond merchant. I'm thrilled to have found my go-to jeweler.

Miguel Syjuco

Start with a quick estimate by email.

Prefer to connect by phone? Alon is standing by at (212) 799-7153

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