Your inspired diamond-selling experience.

The Mor family holds a passion for diamonds spanning generations. Through our novel, personalized experience, we’re driven to show you the gratification you can find in selling your diamond — at every step.

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4 simple steps


Submit your request

Complete the form below with information about your diamond.

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Receive an estimate

We’ll respond within two days with a good-faith estimate.


Ship with confidence.

We’ll provide an overnight, fully insured shipping label for you to ship your diamond—with no commitment to sell.


Get paid promptly.

Accept our final offer? We’ll overnight you a check. Rather not? We’ll safely return your diamond right away.

Alon has great insights in the field of diamonds–a wealth of knowledge accumulated over his 30 years in the industry. His personality is as sparkling as the gems he trades, making for exceptional buying and selling experiences.



Alon is a trustworthy, reliable, and professional diamond merchant. I'm thrilled to have found my go-to jeweler.

Miguel Syjuco

Start with a quick estimate by email.

Prefer to connect by phone? Alon is standing by at (212) 799-7153

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What size diamonds do we buy?

We buy diamonds of .50 carat up to 10 carats and larger.

What quality diamonds do we buy?

We buy diamonds that are graded SI2 and better and with color grades of at least K color.

Do we buy Diamond jewelry?

Yes, we do buy diamond jewelry, mostly higher-end.

Do we buy signed jewelry?

Yes, we buy jewelry and will bid aggressively on jewelry from Tiffany & Co, especially collectible Tiffany designers such as Paloma Picasso, Elsa Peretti and Jean Schlumberger, which command extra premiums. Other designers we buy include Cartier, Bulgari, Van Cleef & Arpels, Pomelatto, Buccellati , and more. Our goal is to provide you with the best price and value for your signed jewelry.

Do we pay more for signed jewelry?

We pay premiums on brands such as Tiffany and Company, Cartier, Van Cleef & Arpels, Pomelatto, and other high-end brands. Of the Tiffany and Company jewelry, we pay extra premiums on designers such as Paloma Picasso, Elsa Peretti, and Jean Schlumberger.

Which brands do we pay most for?

We pay more for diamond engagement rings from Tiffany, Cartier, Bulgari, Van Cleef & Arpels, Harry Winston, Graff, and other high-end well-known brands.

How quick is the process?

Most of the time you are paid within two to three days from the day you ship. When opting to get paid by PayPal, many times you will get paid the same day your package arrives in our office. We are available any time during the process to answer any questions you might have. Our goal is to provide you with a selling experience so that you feel taken care of from the moment you submit a sell request, to when receiving payment for your Diamond and Jewelry.

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